RTÉ wanted to get an international audience (namely Irish expats and diaspora) living in America and the UK to download their new RTÉ Player International app and watch more of their favourite television shows on it.
We believed this audience would look back on their time in Ireland with a sense of nostalgia. To make them miss Ireland we used Irish expressions which may have a different meaning in their new homelands and reminded them that by watching RTÉ again, they could “Get Their Irish On”. We did this by creating videos featuring Ryan Tubridy and running a highly targeted display campaign.
Ryan Tubridy Uk Video
Ryan Tubridy US Video
US & Uk Display
Over 50,000 video views on YouTube.
Exceeded download expectations.
Traffic up year on year.