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Challenge

Our job was to portray Register 365 as a trusted .com domain provider for people with an idea for a new business. To get people’s attention and shock them into taking definitive action, we decided to dramatize the boredom of "working for the man!".

Register365

Concept

We tapped into the humdrum repetitive aspects of a workaday life. Aiming to inspire people to take that first step by registering their new company name with a .com from Register 365.

Register365

The Experience

Radio

Results

TV

We achieved a reach of 70% of all adults at a frequency of 4.5 times

Radio

We reached 1+ 73% of all Adults, with an average opportunity to hear of 3.2 times