Our job was to portray Register 365 as a trusted .com domain provider for people with an idea for a new business. To get people’s attention and shock them into taking definitive action, we decided to dramatize the boredom of "working for the man!".
We tapped into the humdrum repetitive aspects of a workaday life. Aiming to inspire people to take that first step by registering their new company name with a .com from Register 365.
We achieved a reach of 70% of all adults at a frequency of 4.5 times
We reached 1+ 73% of all Adults, with an average opportunity to hear of 3.2 times