We were challenged with developing and driving digital ideas that would bring Kildare Village's brand proposition 'Destination Happy' to life online.
Based around our target audience insight - loving to look and feel good – we created a series of engaging, product-focused content videos, all shared on Kildare Village's social channels, that would generate ‘feel good’ emotions and ultimately create the desire to visit the village.
We reached over 1.8 million people, equaling to 90% of our target market.
Over 700,000 people engaged with the content with over 1.95 million actions such as comments, likes and reactions.
The average cost per 10 second video was €0.05.