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Brand Strategy & Planning

To fully understand consumers we need to understand the digital consumer. We bring together research, insights, creativity and technology to build brands every day.

  • Exploratory Consumer Research
  • Brand Auditing
  • Market Analysis
  • Brand Proposition Definition
  • Brand Architecture Development
  • Integrated Communications & Channel Planning
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Advertising

We believe in using the power of creativity to deliver results for brands. We offer a full range of creative services in house from concept development to production.

  • Digital, TV, Radio, Print, Outdoor
  • Shareable Videos and Interactive Video content
  • Brochures, Direct Mail, POS
  • Event & Experiential Collateral
  • Brand Identity & Guidelines
  • Photography & Video Production
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Media Planning & Buying

ICAN combines strategic insight, in-depth knowledge, innovation, technology and creativity to deliver maximum results for a diverse range of clients.

Services Include:

  • Media Planning & Buying Across All Channels
  • Ongoing Campaign Management
  • Reporting, Analysis & Optimization
  • Market Updates and Competitor Analysis
  • Innovative Campaign Plans and Strategies
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Website Design & Build

Through client collaboration, customer insight and digital expertise our multi-disciplinary team strive to create great user experiences.

  • User Research, Testing & Optimisation
  • Content Strategy
  • Interaction & Visual Design
  • CMS Installation & Customisation
  • Web Application Development & Integration
  • Support & Maintenance
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Social & Community

We manage communities, develop content, create brand campaigns and provide reporting for brands across their relevant social media properties and channels.

  • Develop Social Creative Campaigns
  • Deliver Brand Guidelines for Social
  • Day to Day Community Management and Brand Content
  • Social E-commerce
  • Brand Reporting, Insights, Data and Analysis
  • Social App & Interface Design
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Search Engine Marketing

SEM increases your visibility in search engine results pages, whether that’s through earning traffic by unpaid/organic listings or buying traffic through paid search listings (GoogleAdWords). We can do both for your business.

  • On-site SEO Audits/Recommendations
  • SEO Content Strategies
  • Off-site Recommendations Including Link-building, Social and More
  • Google AdWords Campaign Re-builds
  • In-depth Keyword Research
  • Benchmark Success Vs. Past Performance
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Performance & Optimisation

It’s critical to use data and analytics to measure the ongoing performance, and overall success of your digital marketing campaigns. Conversion rate optimisation will help deliver better results for your business.

  • User Experience (UX) Analysis
  • Conversion Rate Optimisation audits
  • Qualitative Research
  • Google Analytics Audits/Recommendations
  • Funnel Analysis & Reporting
  • A/B Testing
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Mobile

We bring brands to life across iOS and Android Mobile Devices. From Advertising to App Development, our in-house team delivers a range of award winning mobile services.

  • Application UX
  • Application Visual Design
  • Application Development (currently Android & iOS)
  • Mobile Web Applications
  • Mobile Ad Formats
  • Mobile Advertising Campaigns
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